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It is often heard that SEO is a vital tool for Digital Marketing, but it is important to have a solid grasp about this complex and multifaceted creature. SEO or Search Engine Optimization is a powerful technique to increase visibility and user traffic on a website.

Just imagine a shopping outlet without any signage or designation, people would leave out of curiosity looking for the product. Similarly, if a website is not optimized it will be hard to relate to the brand. The advent of Global economy nearly makes every business have an online presence. With over 3.5 billion Google searches per day, your website needs to achieve a benchmark to stand out loud and visible to the users worldwide. Nearly, 75% of the consumers use search engines to find local business information.Henceforth, a proper SEO must be performed in the social media marketing,making a website rank in the first page of SERP.

SEO and Digital Marketing works in sync with each other. SEO is usually called, ‘the integrated digital marketing’. In mid-90’s the very first SEO came into picture with the onset of manual submission, the Meta keywords tag, and keyword stuffing, all the techniques necessary to rank well in the SERP. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites. Further in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO.

How SEO Works

Unlike humans, SEO is driven by texts.It performs a particular set of activities such as scanning, crawling, storing indexes, and recovering. The search engines consider algorithms that are complex and based on different factors including the following:

• Meta Tags:

The meta tags provides data about documents that are used by search engines in evaluating the content of the website.

• Inbound Links:

The inbound link is a hyperlink placed on other websites that navigates to your website to rank higher.

• Keyword Density:

Keyword density gives an idea about the number of times a particular keyword is used in the content of your website. It is an important factor to determine if a web page is relevant to a specific keyword.

• Content in a Website:

The content in a website is the most important aspect for search-engine rankings. Having quality content in the websites, which is optimized with relevant keywords, ultimately makes the website valuable to the visitors.

Therefore, for the growth of your business, SEO is the most essential element that helps ingenerating traffic through the use of right keywords. To get the best results for your business, Creative Highs is the best creative agency in Gurgaon with a team of collateral minds working to deliver the best results to our clients. Creative Highsworks in sync with the needs and desires of our clients, permeated with the understanding of latest trends and technologies. So, get a perpetual high for your brand through efficient SEO planning and optimization with the best advertising agency in Gurgaon, Creative Highs.